Role: UX UI
I led the redesign of its onboarding experience, applying Design Thinking methodologies to create a more intuitive registration process. The project began with extensive user research, including surveys, interviews, and behavioral analysis to understand pain points and opportunities for improvement. I translated these insights into wireframes, interactive prototypes, and high-fidelity mockups using Figma, ensuring alignment with both user needs and business goals. To validate, I conducted multiple rounds of usability testing, using A/B tests, session recordings, and real user feedback to optimize the flow.

• Situation: Improve the onboarding experience for a complex benefits app to increase user registration and engagement.
• Task: Redesign the user journey using Design Thinking principles, ensuring accessibility and usability.
• Action: Prototypes, wireframes, low and high-fidelity mockups, user testing.
• Results: Achieved a 25% improvement in user retention after onboarding
• Transformation: Created a seamless, intuitive, and scalable onboarding experience, aligning UX/UI design with user needs and business goals.