Role: PM & Designer
I led the development of a startup from concept to execution, overseeing product strategy, UX/UI design, and branding while managing cross-functional collaboration between developers, designers, and stakeholders. I defined the app’s core functionalities, ensured strong brand positioning through Google Ads and social media, and drove agile execution in a fast-paced environment. Although the startup faced funding challenges, the experience provided valuable insights into launching and managing tech-driven businesses, reinforcing my ability to strategize, design, and execute digital products from the ground up.

• Situation: Launch a tech startup focused on online therapy
• Task: Define product scope, UX/UI, branding, and go-to-market strategy
• Action: Collaborate with developers, lead design efforts, and oversee testing
• Results: Developed a functional MVP with a clear user experience
• Transformation: Despite financial challenges halting the project, it provided key insights into product development